Alaska Airlines
Mainly we will focus on promoting on social media sites as most of the people use social media and they even search for better options on social media, making videos about the our service and promoting them.
Our Audience are families, people who love to travel, business people
we are looking for brand ambassador whom people follow for example football star Messi, that will attract customers as people normally follow this starts and most likely prefer to travel on our airlines, more subscribers on youtube by promoting our channel of youtube on other social media sites, linking with the other famous channels and taking their help for the promotion of our channel.
We are planning to launch during the time of Christmas as this is the time people who are away from their families normally come back to join their families.
we will mainly focus on youtube, Facebook, twitter and Instagram. Youtube is the platform which people mostly use when they use their smart phones, linking our channel to Famous videos, interviews with famous celebrities of the world, helping for social cause and foundations. On facebook same process will be used as we do on youtube.
This campaign will have a major affect as we will focus more on promotion as before we have seen less promotion was done on social media sites, making famous people of different countries ambassador, linking them sharing videos on social media from their official accounts will help to get more subscribers, likes comments. It has always been the trend people follow the famous people, buy the things they promote.
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