content marketing post 5

CONTENT MARKETING:

Author Name: Akashdeep Singh

Cathay Pacific and Delta Airlines

Idea/Plan:

v To attract the customers and the towards a new approach and innovative idea.

Target Audience:

v To all the people who require a new innovative blend in the field of airlines.

Goal:

v To attract more and more customers towards our platform and to achieve maximum followers.

Social Strategy:

To promote through social media platforms as Facebook and Twitter.

Here is our Facebook and twitter accounts:

Facebook

Twitter

comparing cathay pacific and delta airlines through twitter

Comparing Cathay Pacific and Delta Airlines through Twitter:

Author Name: Akashdeep Singh

How frequently does each brand post on this platform?

v Cathay Pacific: Jet Airways is not very socially active on twitter.

v Delta Airlines: They are active on this social media platform and make use of twitter very often.

Substance used by each brand on this platform:

v Cathay Pacific: Jet Airways mostly uses twitter to post their tweets for discounts and new offers.

v Delta Airlines: They also keep on tweeting their new offers for various flights.

Utilization of 50/50 rule by each brand:

v Cathay Pacific: They don’t make use of the 50/50 rule as they include more of written content on this platform.

v Delta Airlines: Air Canada utilizes the 50/50 rule efficiently as they display a blend of all the elements in their tweets.

Key words in their posts:

Cathay Pacific:

Delta Airlines:

Most Successful post:

Delta Airlines:

Cathay Pacific:

comparing cathay pacific and delta airlines through facebook

Comparing Cathay Pacific and Delta Airlines through Facebook:

Author Name: Akashdeep Singh

The number of frequency both brands use Facebook platform:

v Cathay Pacific: This brand uses Facebook very often as their social media platform.

v Delta Airlines: This brand is also very active socially on Facebook.

Each band covers the 50/50 rule or not?

v Cathay Pacific: This brand utilizes the 50/50 rule.

v Delta Airlines:  50/50 rule is applicable to this brand.

Substance used by each brand:

v Cathay Pacific: Air Canada mostly uses this platform to promote their deals and flight details.

v Delta Airlines: They mostly post for the new and exciting flight offers.

Key words in the post:

Cathay Pacific:

Delta Airlines:

Most successful post:

Cathay Pacific:

Delta Airlines:

airline safety karamjeet singh

Air Journey Design (Gurinder Singh)

Air Journey

Air journey design ( Sanjeev Bhargav)

Content Marketing Idea (Gurinder Singh)

AIR CANADA, LUFTHANSA

For Air Canada and Lufthansa airline the all social campaigns like fakebook, Twitter, You Tube are successful. But in my ideas Facebook campaigns are the successful campaigns marketing for Air Canada airline.

• If I am part of the marketing department I would like to add Instagram campaigns for Air Canada airline.
• My idea about Instagram campaigns, which basically update every single latest information about jets and new things come up.
•  The main audience is all young age people.
• It will look like social media posts.
• The main goals for this campaign is to increase followers.
• I will launch this campaigns on summer travel time because on that time more people attracts with that.

Well, with this campaign my ideas are about that is to provide special offers and give discounts after sign up in this social campaign, because this thing like of offers and discounts attracts many people.

PICTURE 9INSTAGRAM CAMPAIGNS

Lufthansa and Air Canada on Twitter (Gurinder Singh)

AIR CANADA

On twitter Air Canada tweet different types of posts. The most of the pictures and videos tweet by Air Canada airline is about their staff pictures like pilots, air hostess and employees in Air Canada. On twitter, Air Canada uses 50/50 rule. The most of the pictures of people with engine of airline which attracts very much.

The most successful and attractive tweet by Air Canada airline is about to raise cabbage for kids by Kim Coates.

PICTURE 5FUND RAISER FOR KIDS AIR CANADA

• Air Canada tweets 300K posts.
• Air Canada have 444K followers on Twitter.
• Air Canada tweets average 3 times a week.

PICTURE 6 AIR CANADA AIR HOSTESS MEMBER

LUFTHANSA

Lufthansa airline mostly tweet post as like of Facebook. They mostly tweet pictures of iconic beauty of different nations and cities. The successful tweet by Lufthansa airline is about Lufthansa longest aircraft Boeing 747-8, which measures 250.3ft making her 12ft longer than the A380-800.

PICTURE 7MEXIXO CITY ICONIC VIEW LUFTHANSA

PICTURE 81LUFTHANSA LONGEST AIRCRAFT

• Lufthansa have 404K followers on Twitter.
• Lufthansa tweet near about 94.2K posts.
• Lufthansa tweet average 2 times a week.

Luthanasa and Air Canada on Facebook (Gurinder Singh)

In the present scenario its very easy to promote or socialize things on social media. In Air Canada airline Facebook page, they basically post different types of posts. Air Canada promote their flights with new destinations and along with this promote and start basketball game in Mumbai, India. In addition to this, they recent posts more about to support and encourage Invictus 2018 games in Canada. The post about Invictus game is most successful post because this post attracts many people and many comments and view on video about encouraging games.

           PICTURE 1 AIR CANADA INCICTUS GAME 2018

• Yes, Air Canada airline use the 50/50 rule.
• Air Canada update its Facebook wall almost daily.
• Awarded north America best airline in 2018.

PICTURE 2 MUMBAI BASKETBALL PROMOTION AIR CANADA

Lufthansa

In Lufthansa airline, they did not post about promotion or any discount but the main post attraction about different nations iconic nature pictures or pictures about different nations. There many nations and cities natural pictures posts by Lufthansa on its wall like natural glimpse of Rome. As like of Air Canada airline Lufthansa has iconic picture which is attraction by many folks. The picture of railway station which changes or become a fairy tale castle, which mostly like commented by the public.

PICTURE 3RAILWAY STATION LOOKS FAIRYTALE CASTLE LUFTHANSA

• No, Lufthansa airline not use the 50/50 rule.
• Lufthansa airline post something on its Facebook wall almost daily or 1day gap.

PICTURE 4ICONIC AND BEAUTY OF ROME LUFTHANSA

Content Marketing idea for Jet Airways - Tejpal Singh Mann

I am the marketing manager of Jet Airways. I want to advertise the services of Jet Airways with the help of social media, blog, and banners. My idea is to increase the number of flights around the whole world at affordable price. Our audience is of all age groups because everyone prefers air journey than other modes of transport when travelling to long distances. We will promote our business with the help of banners on congested areas, and with the help of posts on social media.

Currently, we have 185K followers on Instagram. Our goal is to increase our followers to 300K by next 10 months. We will launch are new flights, apps, and posts on social sites on 1 January, 2019(new year resolutions). We will promote our new flights on Facebook, Instagram, Twitter, YouTube, blogs, and on banners. This campaign will attract more customers because of more flights than past, and because of cheaper flights.

Jet Airways vs British Airways on Twitter - Tejpal Singh Mann

Twitter is a social site which is becoming popular in modern era. All type of businesses promotes their business by sharing their data on Twitter. My topic is Air Journey. My sub-title for the post is Jet Airways and British Airways. Author name is Tejpal Singh Mann. Jet Airways use this social site daily for updates, and for the promotion of their air services while, British Airways use Twitter 3 times in a month on average. Both brands use 50-50 rule. I am going to mention the most successful posts from both brands on Twitter below:

This video is taken from Jet Airways official account on Twitter. This video was posted on September 19, 2018. This post gets 2,950 views, 34 likes, and 8 comments. The reason behind the success of this post is the introduction of the benefits of using Jet Airways mobile app. Jet Airways Official page has 6,090 likes, 142K tweets, and 266K followers.

This another post picture is from British Airways official account on Twitter. This video was posted on September 4, 2018. This post gets 3.0K likes, 219 comments, and 133K views. In this post, British Airways show their care about baggage which is the reason for success of this post. British Airways official page has 49 likes, 1.02M tweets, and 1.18M followers.

Jet Airways vs British Airways on Facebook - Tejpal Singh Mann

Facebook is most used social site around the whole world to promote any product or service for any type of businesses. My topic is Air Journey. My sub-title for the post is Jet Airways and British Airways. Author name is Tejpal Singh Mann. Both airline brands post about their services minimum once in a week on Facebook. Both brands post promotional content by providing some offers for customers. Both brands use 50/50 rule. I am going to mention the most successful posts of both brands on Facebook below:

 

This first post picture is from British Airways official account. This video was posted on October 19, 2018.  This post gets 549 likes, 114 comments, 73 shares, and 20 k views. The reason for getting success of this post is the introduction of new route to Charleston, South Carolina from London Heathrow which will start from 4 April 2019. British Airways official page has 3,125,360 likes, and 3,091,493 followers on Facebook.

This another post picture is from Jet Airways official account. This video was posted on 26 October, 2018. This post gets 59 likes, 11 comments, 7 shares, and 1K views. The above mentioned post get success because this provide 10 percent discount on excess baggage while using mobile app. Jet Airways official page has 3,190,660 likes, and 3,167,797 followers.

content marketing idea karamjeet singh

Alaska Airlines  

 Mainly we will focus on promoting on social media sites as most of the people use social media and they even search for better options on social media, making videos about the our service and promoting them.

 Our Audience are families, people who love to travel, business people

we are looking for brand ambassador whom people follow for example football star Messi, that will attract customers as people normally follow this starts and most likely prefer to travel on our airlines, more subscribers on youtube by promoting our channel of youtube on other social media sites, linking with the other famous channels and taking their help for the promotion of our channel.

We are planning to launch during the time of Christmas as this is the time people who are away from their families normally come back to join their families.

we will mainly focus on youtube, Facebook, twitter and Instagram. Youtube is the platform which people mostly use when they use their smart phones, linking our channel to Famous videos, interviews with famous celebrities of the world, helping for social cause and foundations. On facebook same process will be used as we do on youtube.

This campaign will have a major affect as we will focus more on promotion as before we have seen less promotion was done on social media sites, making famous people of different countries ambassador, linking them sharing videos on social media from their official accounts will help to get more subscribers, likes comments. It has always been the trend people follow the famous people, buy the things they promote.