Comparing Cathay
Pacific and Delta Airlines through Twitter:
Author Name:
Akashdeep Singh
How
frequently does each brand post on this platform?
v Cathay Pacific: Jet Airways is not very socially
active on twitter.
v Delta Airlines: They are active on this social
media platform and make use of twitter very often.
Substance
used by each brand on this platform:
v Cathay Pacific: Jet Airways mostly uses twitter to post
their tweets for discounts and new offers.
v Delta Airlines: They also keep on tweeting their
new offers for various flights.
Utilization
of 50/50 rule by each brand:
v Cathay Pacific: They don’t make use of the 50/50 rule as
they include more of written content on this platform.
v Delta Airlines: Air Canada utilizes the 50/50 rule
efficiently as they display a blend of all the elements in their tweets.
Key
words in their posts:
Cathay Pacific:
Delta Airlines:
Most
Successful post:
Delta Airlines:
Cathay Pacific:
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