Module 3 Unit 2 In-Class Activity – SEO Audit
Individual submission
This is a template. Remember to remove sample titles, subtitles and content.
Title: ……………...
Written by: KARAMJEET SINGH……………………..
Subtitle: ………………………
Introduction
Search Engine Optimization(SEO) is the process of affecting the visibility of a website or a web page in a search engines unpaid results- often referred to as “natural” “organic” or earned results. Marketers used it for the betterment of website as customer generally look at how the website look like and what are the options available, is the website well maintained and easy to use.
SEO Audit | Brand A | Brand B | |||
Screen Captures of both Brand’s home pages: |  |  | |||
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https://www.aircanada.com/ca/en/aco/home.html?&ACID=EXT:SEM:2018_CA_CA_x_Brand:Google:::&s_kwcid=AL!5182!3!188508242520!e!!g!!air%20canada&ef_id=W55wNQAAAF9_mjhU:20180928160601:s
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https://www.westjet.com/en-ca/index?gclid=EAIaIQobChMIprvc2Ine3QIV7aGzCh14zQ4CEAAYAiAAEgJG9_D_BwE&s_kwcid=AL!4547!3!270113949307!e!!g!!westjet&s_cid=sem-wj:null:Core+Branded+-+GTA:null:null:null:Google+Adwords:Core+Branded+-+Exact::route-brand&ef_id=W55wNQAAAF9_mjhU:20180928160423:s
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<title>Air Canada - The Official Website</title>
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<title>Book flights and vacation packages | WestJet</title>
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<meta content="Buy airline tickets, find cheap airfare, last minute deals and seat sales with Air Canada. Book hotels, cars and vacations with Air Canada Vacations." name="description">
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<meta name="description" content="Find low fare flights, save with discount codes and seat sales, discover travel and destination information, manage upcoming trips and more."/>
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none
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none
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H1, H2, H3
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<h1 class="sr-only"><h2> Need more time?</h2>
<h3> Simply continue with your current session.</h3>
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<h2>Toronto, ON <i aria-label="to" class="glyph one-way-arrow"></i> <span>Winnipeg, MB</span></h2><h3>Top direct flights and destinations</h3>
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<strong>Cancellations<\/strong> can be made up to 45 minutes prior to departure
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<strong>*Vacation package prices: terms and conditions</strong></p><ul><li>Limited quantities available at prices listed
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<meta name="specialTrackingPrefix" content="wj:wj-hp"/>
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(estimate or use Moz)
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2.1 FCP
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2.8s FCP
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<link href="/resources/css/owl.carousel.min.css?v=MjAxOC8wOS8yMCAwNDoxNCBQTSBNRFQgPT0gdjMuOS4wLjQuNg==" rel="stylesheet" />
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Yes/No
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YES
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YES
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(List all SM icons on the home page.
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FACEBOOK, TWITTER ,YOUTUBE
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FACEBOOK, TWITTER ,YOUTUBE
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Google Trends:
Include your topic, and your two brands. Include the search terms with your screen capture.
AIRLINES- 1-Air Canada 2- WestJet
Google Trends Insights:
Provide Insights. Include one to two sentences in your own words that outlines the topic and the two brands you compared. Discuss the results you obtained from Google Trends. What observations can you make about the search interest in this topic over the past 12 months?
Airlines industry have served great deal providing more flights by adding more companies. West jet and Aircanada service is enjoyed by most of customers.
Latent Semantic Indexing Keywords:
Generate a list of LSI keywords from the LSIGraph Keyword Generator. Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites. Target at least 3 per brand.
Summary:
Brand A’s strengths are CUSTOMER SERVICE
Brand B’s strengths are CHEAP FLIGHTS
Areas that need improvement IS FOOD
The keyword sentences found on the sites were AIRCANADA SERVICE
Conclusion:
Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit. Were there any surprises?
Aircanada has strongest SEO then west jet, no there were no suprises.
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