Module 3 Unit 2 In-Class Activity – SEO Audit
Individual submission
This is a template. Remember to remove sample titles, subtitles and content.
Title: Air Journey……………...
Written by: Tejpal Singh Mann……………………..
Subtitle: ………………………
Introduction
Include an Introduction that explains why SEO is an important consideration for marketers. My topic is Airlines. My brands are Air Canada and Jet Airways. SEO is an important consideration for marketers because it gives all the necessary information about particular brands. My SEO audit of my two chosen brands below gives all the necessary information that marketers look for.………………………….. .
SEO Audit | Brand A | Brand B |
Screen Captures of both Brand’s home pages: |  |  |
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<title>Air Canada - The Official Website</title>
<script>
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<title>Book Air Tickets - International & Domestic Flights - Jet Airways</title>
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<meta content="Buy airline tickets, find cheap airfare, last minute deals and seat sales with Air Canada. Book hotels, cars and vacations with Air Canada Vacations." name="description">
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<meta id="head_Description" name="Description" content=""></meta>
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<meta name="keywords">
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<meta id="head_Keywords" name="Keywords" content=""></meta>
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H1, H2, H3
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<h1 class="sr-only">
<h2> Need more time?</h2>
<h3> Simply continue with your current session.</h3>
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<h1 class="offscreen">Jet Airways - Home</h1>
<h2 class="offscreen">Discover more in Jet Airways</h2>
<h3 class="card__title">Best Price Promise</h3>
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<strong>Cancellations<\/strong> can be made up to 45 minutes prior to departure.
<em>Preferred<\/em> seat selection<\/strong> on Air Canada and Air Canada Rouge, as well as on Air Canada Express flights operated by Jazz (subject to availability).
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<strong>outdated</strong> browser. Please <a href="http://browsehappy.com/">upgrade your browser</a> to improve your experience.
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"<img src=\"/content/dam/aircanada/revenue/images/availability/upsell/premium-economy.jpg\"
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<img alt="Loading Icon" class="loading-icon" src="/Images/fallback_preloader.gif"><!--[if lt IE 8]>
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(estimate or use Moz)
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2.1s FCP 2.5s DCL
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2.1s FCP 3s DCL
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"<img src=\"/content/dam/aircanada/revenue/images/availability/upsell/premium-economy.jpg\"
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<img alt="Jet Airways" data-altsrc="/Images/jetairways-25-main-web-logo.png" src="/Images/jetairways-25-main-web-logo.png" class="offscreen-mobile logo">
<img alt="Jet Airways" data-altsrc="/Images/jetairways-25-main-mobile-logo.png" src="/Images/jetairways-25-main-mobile-logo.png" class="offscreen-desktop logo">
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Yes/No
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Yes
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Yes
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(List all SM icons on the home page.
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Facebook
Instagram
Youtube
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None
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Google Trends:
Include your topic, and your two brands. Include the search terms with your screen capture.
My topic is airlines. My two brands are Air Canada and Jet Airways.
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Google Trends Insights:
Provide Insights. Include one to two sentences in your own words that outlines the topic and the two brands you compared. Discuss the results you obtained from Google Trends. What observations can you make about the search interest in this topic over the past 12 months?
Latent Semantic Indexing Keywords:
Generate a list of LSI keywords from the LSIGraph Keyword Generator. Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites. Target at least 3 per brand.
Summary:
Brand A’s strengths are Call to action, More offers…………….
Brand B’s strengths are Best price, Best offers…………..
Areas that need improvement Food services………………..
The keyword sentences found on the sites were …Fall Getaways and Best Price Promise…………..
Conclusion:
Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit. Were there any surprises?
Air Canada has the strongest SEO and performed best though the audit because this airline has best offers than Jet Airways with more flight options. I am surprised that there is no social media links on the home page of Jet Airlines.
APA Citation Sample (in alphabetical order):
Brand Name A. (2015). Homepage title. Retrieved from http://www.lancome.ca/en/mascara/
Brand Name B. (2015). Homepage title. Retrieved from http://www.lancome.ca/en/mascara/
Google. (February 2016). Google trends. [Mascara, Revlon, Lancome]. Retrieved from https://www.google.ca/ trends/explore#q=mascara%2C%20%2Fm%2F05mxqz%2C%20%2Fm%2F02fz1g&cmpt=q&tz=Etc%2FGMT%2B5
LSIGraph. (February 2017). LSIGraph keyword generator [keyword term here]. Retrieved from http://lsigraph.com/
SEOmoz Inc. (February 2017). MozBar. Retrieved from https://moz.com/tools/seo-toolbar
PLEASE NOTE, THIS IS A TEMPLATE. REMEMBER TO REMOVE AND MODIFY ALL SAMPLE DATA, TITLES, CONTENT AND INFORMATION PRIOR TO SUBMITTING.
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