Module 3 Unit 2 In-Class Activity – SEO Audit

Individual submission

This is a template. Remember to remove sample titles, subtitles and content.

Title: indigo vs air Canada

Written by: Akashdeep Singh

Subtitle: In class-activity

Introduction

Include an Introduction that explains why SEO is an important consideration for marketers ………………………….. .

SEO Audit

Brand A

Brand B

Screen Captures of both Brand’s home pages:

URL:

https://www.aircanada.com/ca/en/aco/home.html?&ACID=EXT:SEM:2018_CA_CA_x_Brand:Google:::&s_kwcid=AL!5182!3!199859981256!e!!g!!air%20canada&ef_id=W6EOgwAAALsLx0nI:20180928172801:s

https://www.goindigo.in/

Page Title

<title>Air Canada - The Official Website</title>

<title>
	Book Flights Online for Domestic & International from IndiGo
	</title>

Meta Description

Meta Keywords :

CSS

Structural elements:

H1, H2, H3

Bold/Strong tags and
Italic/em tags

"bannermanite": "\/ca\/en\/aco\/home.bannermagnet.html" + "",

CSS

CSS

Alt Text

Page Load Time

(estimate or use Moz)

0.2

0.4

Call-to-action:

Flight passes

Book flights

Anchored Text:

Mobile Friendly:

Yes/No

Yes

Social Media:

(List all SM icons on the home page.

Facebook, twitter and youtube

Facebook , twitter and instagram

Google Trends:

Include your topic, and your two brands. Include the search terms with your screen capture.

Google Trends Insights:

Air Canada is lower in demand where indigo has more demand

Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSIGraph Keyword Generator. Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites. Target at least 3 per brand.

Summary:

Brand A’s strengths are Positive Image: IndiGo has carved an image of being the most efficient low fare operator not just in the domestic market but also globally. This image of a low-cost carrier that provides high-quality services has resulted in making it the preferred travel option for many frequent travelers.
Services: Indigo offers a wide gamut of services such as multi-channel direct sales, online flight booking, round the clock customer support through call centers and airport counters, online flight status checking, a user-friendly IndiGo app for Android etc.

Brand B’s strengths are 1. Largest airline of Canada
2. Experienced workforce and a well-established infrastructure
3. Profitable international and business markets
4. The largest airline in Canada

Areas that need improvement Over-dependence on volumes: In order to sustain profits the company needed to ensure that the volumes were always high and business could not be affected by fluctuations in demand. This means that the business needs to ensure that sufficient steps are taken to ensure consistent volumes and this required an additional investment.

The keyword sentences found on the sites were airline air Canada

Conclusion:

Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit. Were there any surprises?

To con;ude braqnd a is more cheaper THAM BRAND B

APA Citation Sample (in alphabetical order):

Brand Name A. (2015). Homepage title. Retrieved from http://www.lancome.ca/en/mascara/

Brand Name B. (2015). Homepage title. Retrieved from http://www.lancome.ca/en/mascara/

Google. (February 2016). Google trends. [Mascara, Revlon, Lancome]. Retrieved from https://www.google.ca/ trends/explore#q=mascara%2C%20%2Fm%2F05mxqz%2C%20%2Fm%2F02fz1g&cmpt=q&tz=Etc%2FGMT%2B5

LSIGraph. (February 2017). LSIGraph keyword generator [keyword term here]. Retrieved from http://lsigraph.com/

SEOmoz Inc. (February 2017). MozBar. Retrieved from https://moz.com/tools/seo-toolbar

Air journey

Labels

Friday, October 5, 2018

Akashdeep Singh