Module 3 Unit 2 In-Class Activity – SEO Audit

Individual submission

This is a template. Remember to remove sample titles, subtitles and content.

Title: …Air Travelling…………...

Written by: ……Sanjeev Bhargav………………..

Subtitle: ……Why Flying is better…………………

Introduction

Include an Introduction that explains why SEO is an important consideration for marketers …

SEO is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results- often referred to as “natural” or earned results. SEO is very important for marketers because through the SEO the company knows how to organize and publish their data on the internet. Because image of a company on the internet is very important for the company’s sales as well as brand image. SEO helps to create the various changes or offers that the company wants to convey to their customers. SEO help to analyze how the brand is doing on the websites.

SEO Audit

Brand A

Brand B

Screen Captures of both Brand’s home pages:

URL:

https://www.aircanada.com/ca/en/aco/home.html

https://www.westjet.com/en-ca/index?s_kwcid=AL!4547!10!80126920505408!16897488891&s_cid=sem-wj:null:Core+Branded:null:null:null:Microsoft+Bing+Ads:Core+Branded+-+Exact::route-branded&ef_id=Wm19FgAABSnIAvT5:20180928160132:s

Page Title

<title>Air Canada - The Official Website</title

<title>Book flights and vacation packages | WestJet</title>

Meta Description

Meta Keywords :

Structural elements:

H1, H2, H3

H1- <h1 class="sr-only">

H2- <h2> Need more time?</h2>

H3- <h3> Simply continue with your current session.</h3>

H2- <h2>Sign-up to save.</h2><p>Be the first to receive exclusive Rewards offers, seat sales, and deals when you join WestJet Rewards for free and subscribe today!

H3- h3>Top direct flights and destinations</h3>

Bold/Strong tags and
Italic/em tags

<strong>no-show<\/strong> their flight will forfeit the fare paid. <\/li><li>Air Canada will provide a full refund without penalty when you cancel a

<strong>The WestJet 787 Dreamliner:</strong>

Alt Text

"og:image" content="https://www.westjet.com/assets/wj-web/images/en/social-images/westjet-social-image.jpg"/>

Page Load Time

(estimate or use Moz)

2.1 seconds

2.8 seconds

Call-to-action:

Anchored Text:

<a href=\"/ca/en/aco/home/book/routes-and-partners/star-alliance-and-other-airline-partners


<a href="/en-ca/travel-info/special-needs/accessible/visual-impairment?i_cid=wj:wj-hp:screen-reader-message1:other:screen-reader-guest-04042017">Visually impaired page</a></p>
	</div>

Mobile Friendly:

Yes/No

YES

Social Media:

(List all SM icons on the home page.

Facebook, twitter, Youtube

Google Trends:

Include your topic, and your two brands. Include the search terms with your screen capture.

Google Trends Insights:

Provide Insights. Include one to two sentences in your own words that outlines the topic and the two brands you compared. Discuss the results you obtained from Google Trends. What observations can you make about the search interest in this topic over the past 12 months?

West jet and air Canada are competitors in North America and they always provide various incentives to their customers to be on top of the market. Also, there are almost same variations in graphs of both companies.

Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSIGraph Keyword Generator. Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites. Target at least 3 per brand.

Summary:

Brand A’s strengths are ……Customer friendly…….

Brand B’s strengths are …Additional benefits………..

Areas that need improvement …………need to provide quick service to customers…..

The keyword sentences found on the sites were ……Airline………..

Conclusion:

Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit. Were there any surprises?

Air Canada has a better SEO and performed best though the audit. There were surprises like discounted tickets and chance to win prizes. On the site they showed the pictures which convey the message of customer friendly flights. In addition to this, their tag lines and pictures were showing positive intentions for flying with them.

APA Citation Sample (in alphabetical order):

Brand Name A. (2015). Homepage title. Retrieved from http://www.lancome.ca/en/mascara/

Brand Name B. (2015). Homepage title. Retrieved from http://www.lancome.ca/en/mascara/

Google. (February 2016). Google trends. [Mascara, Revlon, Lancome]. Retrieved from https://www.google.ca/ trends/explore#q=mascara%2C%20%2Fm%2F05mxqz%2C%20%2Fm%2F02fz1g&cmpt=q&tz=Etc%2FGMT%2B5

LSIGraph. (February 2017). LSIGraph keyword generator [keyword term here]. Retrieved from http://lsigraph.com/

SEOmoz Inc. (February 2017). MozBar. Retrieved from https://moz.com/tools/seo-toolbar

Air journey

Labels

Friday, October 5, 2018

Sanjeev Bhargav