Title-West Jet and Qatar Airways on Facebook
Subtitle-Comparison of companies on different Social Media
Author – Sanjeev Bhargav
Facebook is the most widely used social platform in today’s world. Companies use Facebook to promote themselves among the people of the world. Companies like West Jet and Qatar Airways deliberately and frequently use Facebook to attract more and more customers. By analyzing the post of the West Jet and Qatar Airways on Facebook, I came up with the following outcomes: -
West
Attributes
|
West Jet
|
Qatar Airways
|
Number of Likes on Facebook
|
1,029,131 likes
|
13,864,269 likes
|
Frequency of Posts
|
One post daily.
|
One post with the gap of 1 or 2 days in a month.
|
Quality of posts
|
Attractive. Most posts were of destination places of the world
|
Attractive. Videos were more on the page. Posts with celebrities on their flights were also on the page.
|
Kind of posts
|
Most of the posts was promotional.
|
Posts were promotional in nature, with many posts of industry related events.
|
Graphics
|
Excellent use of graphics in pictures as well as on the profile and cover photos.
|
Graphics were not given much attention. Simple visuals were used.
|
50/50 rule usage
|
Yes, West Jet follows this rule.
|
Qatar Airways uses this rule as well.
|
Popular post
|
We're all about magic mornings.
Photo via to57_aviation on Instagram ✈️
|
Let us show you why the world is such an incredible place as you explore its diverse landscapes, iconic cities and natural wonders. It is never too early to plan your next holiday.
Book by 18 September 2018 at www.qatarairways.com/takeyouplaces?CID=SMALL94240
|
Screenshot of popular posts
|  |  |
Number of likes on popular post
|
963 likes
|
20K likes
|
Number of comments on popular post
|
86 comments
|
270 comments
|
Number of Shares of popular post
|
36 shares
|
293 shares
|
Why these posts became popular?
|
Because this post craves the children and people for visiting Disneyland which is the major tourist attraction of the world
|
This post became so much popular because it encourages people to bring out some time from the hectic schedule and plan to go to other countries for spending holidays. This post brings the feeling of exploring the world.
|
Brands on google trends
|  |  |
Keywords
|
West Jet Canada
|
Fly with Qatar
|
Figure 1: A picture of WestJet Airplane from Facebook
Source: (West Jet, 2018)
Figure 2 Airplane of Qatar Airways taking off for the new destination (New York). Picture from Facebook.
Source (Qatar Airways, 2018)
No comments:
Post a Comment