Title- West Jet and Qatar Airways on Twitter
Subtitle- Comparison of different attributes on Social Media
Author- Sanjeev Bhargav
Attributes
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West Jet
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Qatar Airways
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Number of likes on twitter
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17.6K
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3,673K
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Number of tweets
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212K
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52k
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Frequency of posts on twitter
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Minimum of one post every day. Maximum of 3 posts on some days.
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Average of 2 posts every day.
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Kind of Content
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Posts were focused mainly on the promotion of the company.
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Posts were mainly focused on the travelling and social services of Qatar Airways.
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50/50 rule
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Yes, the brand uses the 50/50 rule.
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Yes, the brand uses 50/50 rule.
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Keyword Sentences used
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#BestOfCanada
#WestJet
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#QatarAirways
#Together
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Most successful recent tweets
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Did you know - we’re one week away from the scheduled launch of our much-awaited @Airbus A350-1000 to the city that never sleeps, New York. @JFKAirport #FirstIn1000 #NewYorkTogether
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Screenshot of the recent successful tweet
|  |  |
Number of likes on the recent successful tweet
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262 likes
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442 likes
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Number of Retweets on the recent successful tweet
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23 retweets
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62 retweets
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Number of comments on the recent successful tweet
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59
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10
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Reason behind the success of the tweet
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The scenery is so astonishing that the viewers get attracted and wanted to spend some time over there. People want to know about such a good-looking place. So, that’s why, it gained this much popularity.
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New York is one the beautiful and the busiest city of the world. As Qatar Airways launches their direct flight to New York. The people get surprised and like this tweet.
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Number of photos and videos on twitter
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3,029
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5,246
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Figure 3 Picture of Airplane of Qatar Airways chosen as best Airline of 2018. Image from twitter.
Source: (Qatar Airways, 2018)
Figure 4 Picture of Aeroplane of WestJet near the Air Traffic Control Tower. Image from Twitter.
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