karamjeet singh

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Alaska Airlines

Alaska Airlines official account is normally used daily, there rarely miss to post on facebook about their company and promote its new deals and way to attract customers. Each day they share something new that will make customer feel great and want to fly with Alaska Airlines for example- chance of meeting world famous celebrities, introducing quiz to find which island is best in particular country so that customers get exicted to visit this places, sharing photos of waterfalls and describing the place. If customer have birthday on the day of journey, flight crew make the birthday special and share photos on facebook and many more.

50/ 50 rule was used most of the times as they were using different techniques for promotion of their posts so that it can reach out to masses, techniques that include providing offer to meet favourite celebrities and tag them in posts so that post can been seen by the followers of celebrities.

Keyword sentences that were used were

• So you've always wanted to go to Hawaii but which island best suits you? Take our quiz and find
• Spending the weekend with fashion designer (and Alaska Airlines fan) Betsey Johnson at her chic villa in Zihuatanejo? Dream come true. Here's a look at what it's like to live your best life with this icon. Catch her in this month’s Beyond Magazine to see how villa living nurtures her inspiration.

Two famous posts are

This post have 34 comments, 1.4 k likes and 179 shares which was one of the most shared and liked post in recent time. Reason why it was shared so much as it is paying respect to the military veterans those who fought for the country.

This post have 1.2 k likes 48 comments and 142 shares as this post share the plane flying near mountains and beautiful view is created.

Alaska Airlines page have 1075516 likes,1052736 follow the page

Delta Airlines

Delta airlines normally posts daily but sometimes have gap for 3 4 days. Recent posts suggest that they are sharing posts those are supporting women empowerment supporting and encouraging women, issue like breast cancer was shared, helping the foundation of the breast cancer research foundation as if someone buy ticket and fly using delta airlines some parts of money goes to this foundation. Cancellation of flights, update about services such posts are shared regularily.

50/50 rule was used as the promotion was done by promoting the breast cancer foundation helping them with every mean, American Red cross giving them huge amount of money also using other social media sites to promote.

Keyword sentences that were used

• With millions of people affected by Hurricane Florence, we're giving our partner the American Red Cross $500,000 to help those in need. Join us and donate.
• Wherever you go, the best way to be a tourist is to dive into the culture of the people who call a place “home.”

Two famous post are

In this post they shared a video how airplane is actually made and people love to see how it is made that made the video popular. It have 151 comments 2.2 k likes 523 shares 103 k views.

This post was for the support for The breast cancer research foundation, it’s a video that show how they work and help people, it has 2.5 k likes 76 comments 461 shares 234 k views.

Delta airline page has 3146688 likes 3111145 people follow this

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